Internet Search Marketing
The Soaring Popularity of Internet Search Marketing
Search engine placement is very important if you want to make your website popular. It’s all about taking your
website on the top of the search engine search. Since there is already a lot of competition online, thus you need to take measures that will help you to get ahead of the competition.
If you are planning to start an online business, then this becomes even more important. The search engine placement marketing can make you more money. Millions and millions of people buy goods online everyday. Generally, they surf the search engine like Google or Yahoo to know about the products or online stores.
Getting the keywords right!
No matter whether you create a webste or write an article you have to do proper research when it comes to keywords. If you choose generic keywords then there are very less chances of your website becoming a hit, as you will find that there are thousands of similar webitse already. However, if you combine keywords then you will notice less competition in this field. However, its not that you can take any keywords, make sure you work the combinations well. It is important that you go for only those keywords that are relevant to your niche or business.
Ideally, the keyword should not be more than 4% as then they are considered as spam. If they are less than 1% then they won’t come in the search of Google or Yahoo. Thus, you have to work out the density of keywords in your content.
SEO and PPC
SEO and PPC are two popular options when it comes to internet search marketing. PPC has the potential of taking your website on the top of the search rankings by biding over the keywords that are related to your website. Organic search is also a popular option but it is somewhat difficult than PPC.
The greatest benefit that a PPC campaign can bring is that these give almost instantaneous result. You will almost instantaneously get visitors on your website, which implies instant sales.
The potential of power of intent search marketing cannot be underrated these days. No matter whether you are a housewife, mega corporate or online maverick, search marketing is something that you all must be using. With ease of use and wide acceptability, billions of people worldwide are using internet to search for the solution for their problems.
About the Author:
John is from SelfTest Engine which is Online Exam Preparation Tool for Apple Certifications such as CCNA Certificaiton and 640-802.
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Hello Karla,
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Karla,
Great post of the significance of using researched keywords to allow you to stand out amongst all the competition out there. It takes time, but your content could go nearly unseen if we don’t take the time to pick the best keywords or combination of keywords and use them the proper number of times throughout our content. The mentioned range of more than 1% and not more than 4% quantifies the question nicely of how often to use our keywords.
Thanks for sharing this basic of internet search marketing.
Dawn and Dave
Hey there Karla,
Great post here on search marketing. I am very big with both PPC and SEO and let me tell you, while PPC can deliver fast results and build up a list quickly, you still have to pay for the traffic. SEO on the other hand is pretty much the holy grail of traffic. If you just focus on getting top search engine rankings in Google and lock your site in there for some high traffic keywords you will make some serious cashola!
Thanks for your awesome post!
Hi Karla. Thank you for the reminder of the importance of internet marketing. Hard to grow any business these days without using the internet to share your message, find new customers, build your brand, etc. I look forward to stopping back here soon! Thanks, Scott Pollov