An influencer is a person or company that can affect the purchase decisions of others because of their authority, knowledge, position, or relationship. In other words, they typically have a large following, and many people trust them to give recommendations about products and services. They can be compensated for endorsing products and brands through cash payments or gift items.
There are several strategies and equipment involved in running an influencer business:
A smartphone with appropriate camera quality to take pictures and videos
An influencer’s phone often serves as his wallet, calendar, watch, media player, shopping device, and much more. When choosing a smartphone, you want one that shoots excellent photos and videos. An Influencer would need to know how to use iMovie on iPhone so their followers can get the best possible picture of your experiences. Influencer marketing companies often provide this for their clients.
A portable device to help manage payments and track invoices
As an influencer, you are typically paid to post photos of your experiences with brands on your social media platforms. To make these transactions fast and easy, it is best to have a mobile point-of-sale system when traveling abroad or to visit clients in their offices.
Traveling equipment & luggage
Influencers always travel between different cities, countries, conferences, and events looking for new opportunities to network with other influential people. For this reason, they need quality materials that can also be easily transported from one place to another depending on the destination. This may include luggage, suitcases, backpacks, and camera equipment bags.
Large wardrobe of items to promote to followers
As an influencer, you are constantly photographed and seen by others when attending various events or making public appearances for your brand. The clothes you wear mustn’t take away from your credibility and integrity as a professional. For this reason, it would be appropriate to keep an extensive wardrobe of apparel and accessories (hats, shoes, jewelry, etc.) at hand, always ready for use—that way, there will never be any awkward situations where you must go without anything to wear.
An office space for business meetings
Influencers often meet up with clients, other influencers, or business partners to discuss potential opportunities and the progress of ongoing projects. They must have a room dedicated to these activities to show attendees around without distractions.
Coffee machine & coffee beans/powder for a morning boost
Influencers are typically early risers due to all the work needed to be done before an event starts. A great way to get started is by brewing some fresh coffee first thing in the morning, which makes it easier for them to stay energized during long days on the go.
Seasonal fruits and vegetables as low-cost snacks and meals
Influencers also must stay fit and healthy to maintain their social media image or appearance at events. This means they need to eat balanced diets with lots of fresh produce such as seasonal fruits and vegetables. By doing so, they will save money on meals and snacks without sacrificing their health.
Yoga mat & equipment for morning exercises
In addition to nourishing their bodies with fresh fruits and vegetables, influencers also need to help their bodies stay in shape by exercising regularly. For this reason, it would be helpful for them to have a yoga mat, some dumbbells, and other exercise equipment readily available to put all their focus on working out instead of searching for what they need in the gym bag.
Accessories & makeup for special occasions or appearances
Even if an influencer doesn’t attend many fancy events, it is still possible that they are invited to do so upon occasion. This means that they should always have accessories such as scarves, necklaces, earrings, etc., and several types of eyeliners/eyeshadow palettes with different colors of eyeshadow (in case they get invited somewhere colorful), lipsticks/lip-glosses & blushes.
Bottled water for hydration during long events
Influencers often need to spend up to 10 hours traveling, conducting interviews, or attending an event. They must stay adequately hydrated during these times by having bottled water nearby, so they don’t get lightheaded or sick from dehydration. This can also help them avoid breaking out into hives after consuming too much caffeine.
On-the-go snacks for energy between meals
Even if an influencer eats several regular-sized meals throughout the day, sometimes there are still moments when hunger does strike unexpectedly, which is why it would be helpful for them to keep some low-calorie on-the-go snacks nearby (healthy) in case this happens. For example: cut up veggies and fruits, energy bars, or boxed cereals for breakfast or lunch.
A wardrobe of versatile clothes that can be dressed up/down as needed
Influencers need to have a good selection of clothing available to wear something appropriate depending on the event type. This means having pieces in their wardrobe which are ideal for casual events such as when meeting friends at the mall, hanging out with family members during leisure time, attending religious services, etc., but also for more high-profile occasions such as conferences, press interviews, award shows, etc. when they might need to dress up to impress others.
MacBook or laptop for work-related tasks
Influencers are constantly working on social media management, updating their blog, or writing new articles for publication. This is why they should have a MacBook or laptop to multitask and get their jobs done effectively and efficiently.
Plus: with all the different types of apps available nowadays, influencers can keep track of their schedule, plan out when to post on Instagram/Twitter, etc., save money on transportation costs by using public transit apps and even find inspiration through Pinterest or Google images.
Plenty of storage space for clothing & shoes
If an influencer doesn’t have much time to go shopping between events, it would be best to have ample storage space for all of their clothes and shoes. This way, they don’t have to worry about not having enough room for their wardrobe, which can be frustrating when there’s stuff on the floor that needs to be put away.
A comfortable mattress & pillow for sleeping
Influencers need an adequate amount of sleep to function correctly throughout the day, which is why it would be wise of them to invest in a high-quality mattress and pillow; so they can wake up feeling refreshed and ready for whatever comes next!