How To Turn Heads: Tips To Get Your Business Noticed

There are millions of businesses around the world all competing for the attention of customers. To make profits in any industry, you have to be able to reach customers and persuade them to choose you over other brands. In this guide, we’ll share some top tips to help you turn heads and get your business noticed

Glowing reviews

One of the best ways to get people talking about your business in 2022 is to secure glowing reviews. More than 90% of consumers will read online reviews before they buy a product or get in touch with businesses. Most customers today value reviews as much as recommendations from friends and family. Rave reviews can help to direct shoppers and prospective customers in your direction. Negative feedback will have the opposite effect. 

If you don’t have many reviews online, or your score is average or good, rather than fantastic, make a concerted effort to boost ratings. Ask loyal clients to leave and share reviews and encourage new customers to review products and services when they place an order, receive a delivery or complete a job, treatment or project. Read the feedback you receive and take customer ideas on board. This will help you improve your service and increase review scores. It’s also beneficial to look at reviews for other companies and see what consumers rate or criticize. 

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Targeted, professional marketing campaigns

Marketing campaigns can have an incredibly positive impact on sales and lead creation, but they can also fall flat. If you’re struggling to attract attention from customers, or you keep losing leads before they reach the end of the funnel, it’s wise to review your strategy and consider making alterations. The most important rule to follow is to connect and engage with your ideal buyer. Every post, brochure, email or paid ad should target the right audience. 

If you’re finding it hard to convert leads, or your website isn’t getting any traffic, outsourcing could be an option. If you don’t have marketing professionals on your team, you could hire an agency to access white label digital marketing services. Working with an experienced, knowledgeable team will enable you to run targeted, slick campaigns that raise brand awareness and improve ROI. Research agencies, compare quotes and look for companies that specialize in your industry. It’s helpful to read client testimonials and check results and case studies. It’s also important to have a rapport with other businesses that you work with. Get to know teams before you decide which agency to hire. 

Brand identity

Building a brand isn’t just about ensuring that your products look amazing on a shelf or web page. It’s also about celebrating a unique identity and showing customers what the business is all about. Increasingly, consumers want to connect and engage with brands and they look for businesses that share their values. Use email, blog articles and social media to show off the human side of the brand and tell customers about your background and what you stand for. 

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It can be difficult to turn heads, especially in a saturated market. If you’re looking for new customers, make it your mission to secure rave reviews, review your marketing strategy and build a strong brand. 

Karla Urwitz
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